Our clients, since 2008, have included John Lewis, Great Western Railway, RNIB, UK government, Money Advice Service, The National Lottery, British Red Cross and University of Cambridge.






2018 to now

Cake Consultancy Ltd  –  e-learning content development
HumbleTeam – design article writer
MHCLG – intranet content sprint lead
GatherContent – content design and strategy article writing
British Red Cross – service content design and strategy
Content Design London – strategy, inclusive content, training
Scope – accessible content design
Prototypr – user-centred design article writing
Digital Drum – content design article writing
University of Cambridge – content design
Register Dynamics – content design
GDS GOV.UK Verify – service content design and strategy

2008 to 2017

GDS GOV.UK Verify – service content design and strategy
Luxus Häuser – content writing
Eco Home Decor – article writing
Chiswick Auctions – blog writing and content advice
UCL: The Bartlett – content design
BEIS: National Careers Service – content design
ORM London: – content strategy and migration management
Defra: Animal and Plant Health Agency – content design and training
YoungMinds – content management and writing
Marie Curie – content writing
British Council, Going Global – digital content editing
GDS GOV.UK – content design
Voluntary Service Overseas – online content editing
John Lewis – migration content management
‘For Emma’ film – blog design
Department for Culture, Media and Sport – content design
‘Choose Your Own Documentary’ – social media strategy
Money Advice Service – online article editing
High Speed Two Limited – digital management
EDF Energy – content editing, information architecture design
Alexon Group Plc – e-commerce and social media copywriting
Qind blogazine – sub-editing
DWP – content and convergence editing
Joyoga – digital marketing copywriting
Mezzo Labs – financial copywriting
RNIB – factsheet writing, information architecture design
Post Office – web copy coordination



GOV.UK/BEIS: National Careers Service

“Lizzie was the senior content designer in my team whilst working on a GOV.UK migration project. Lizzie is a content natural. She’s a great writer and always finds engaging and innovative ways to communicate. She has great attention to detail and a brilliant understanding of the English language. And probably a few others too!

Most importantly, she puts users first. In a digital content environment that’s crucial. She’ll help you understand your customers’ needs to ensure you build meaningful online experiences.”

– Matt Alexander, Content Manager


“Lizzie worked at the DCMS initially as a web writer as part of a web site re-write and re-design project. Lizzie’s web writing skills are exemplary and combined with her expertise in structure and navigation allowed us to reduce our website from 450 pages to 200 pages of user focussed content written in plain English. Lizzie’s writing experience was also a real asset in turning around news stories ‘on the fly’ and sourcing appropriate images.

During Lizzie’s time at DCMS we also re-designed the front end of the website and introduced social media. Lizzie played a key role in feeding into the design and advising on accessibility – an area in which she leads.

Lizzie is a motivated self starter and experienced project manager. A large part of her role involved working with colleagues across the Department to identify the best content and Lizzie excelled at this, simply getting on with the job by setting out her approach to the project from the beginning with key deadlines (which she met) to see the project through to a satisfactory conclusion.”

– Andrew Simpson, Head of Digital


“Lizzie is passionate about writing and passionate about websites. She delivered a high-quality rewrite of a key section of our website, leading to increased traffic and excellent feedback. She can quickly adapt to any environment, and is always looking for ways she can add value.”

– Simon Hogg, ODI Web Manager


“I hired Lizzie to write all our product copy for the 7 Alexon Group websites. Lizzie was not only great to work with but understands how to make things compelling and on brand. Her copy we so good, no revisions were needed. I would definitely recommend Lizzie/Cake Consultancy.”

– Maxine Duncan, Head of Digital

Yoga For Back Pain

“Lizzie was recommended to me by my IT guy and when he told me ‘she is the business’ he was not wrong. Lizzie turned some rather lengthy waffle into a snazzy, snappy piece of readable content and I was delighted. It seemed to be back in my inbox by the blink of an eye which was great especially as I was behind schedule. Lizzie’s fees are good value for money and even a very small business such as myself found her affordable. I will definitely be hiring Lizzie in the future, service like this is very hard to find. If you are looking for an editor/writer/copy writer, don’t look any further.”

– Joy Anderson, Author of The Yoga For Back Bain Toolkit