Image sourcing


We would not recommend having a huge amount of images on your website, but a minimal amount of well chosen ones can subtly support your content and brand.

Imagery, as well as blank space on the page, gives users’ eyes a break and can reduce cognitive load.

Cake Consultancy can help you find creative, engaging images.


A. We’ll recommend an affordable professional photographer at a reasonable rate for bespoke, unique photography.


B. We’ll source Creative Commons copyright-free images and paid-for stock photography images, for example from Unsplash, Pixabay, Shutterstock and Getty Images.

Image library organisation

We can organise and tag images in your CMS so they’re easy to find. Our editors have extensive experience of content management systems, including Sitecore, CQ5, Drupal and WordPress.

Case study | Great Western Railway

We reviewed website images as part of the award winning digital redesign and rebrand by ORM London. To meet the strategy of encouraging users to consider leisure travel by train there was a need for good quality imagery.


  • created the image requirements brief for a photographer
  • oversaw the photoshoot
  • shortlisted images for the design director
  • applied a logical naming convention for back end identification

This lost property image is eye-catching and emotionally engaging. The heritage branding of the bench underlines the company rebrand’s nod to the golden age of rail travel.



Contact us
 if you’re interested in our image sourcing services.