Content isn’t just words.


We carry out image audits to see where the gaps are for creative, engaging images. Images support written web content – the words – by bringing them to life. Imagery, as well as white space on the page, also give users’ eyes a break from text and can reduce cognitive load.


A. We’ll recommend an affordable professional photographer at a reasonable rate for bespoke, unique photography.


B. We’ll source Creative Commons copyright-free images and paid-for stock photography images, for example from Unsplash, Pixabay, Shutterstock and Getty Images.

Image library organisation

We can organise and tag images in your CMS so they’re easy to find. Our editors have extensive experience of content management systems, including Sitecore, CQ5, Drupal and WordPress.

Case study | Great Western Railway

Cake Consultancy Ltd reviewed website images as part of the award winning ORM London digital redesign and rebrand to Great Western Railway. We identified a need for good quality imagery to support the new copy and make visiting the website a more engaging experience.


  • created the image requirements brief for a photographer
  • oversaw the photoshoot
  • shortlisted images for the design director
  • applied a logical naming convention for back end identification

The lost property image below is eye-catching and emotionally engaging. The heritage branding of the bench underlines the company rebrand’s nod to the golden age of rail travel. This sought to re-introduce excitement at the concept of rail travel and consideration of travelling by train for exploration and adventure, and therefore to encourage leisure trip ticket sales.



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to ask about or book photography or image sourcing services.