For usability and accessibility reasons we do not recommend having too many images on your website, as, for example, they require users to scroll more.

The case for images

Used wisely and sparingly, images can support your content messages and reinforce your brand.

Like blank space between sections, imagery gives users a change of experience on a page full of text. Some users may find pictures helpful to better understand the words – but you need to make sure the images you use will be understood in the way you intend.

We can help you find creative, engaging images that support your content’s meaning.

Bespoke photography

We’ll recommend an affordable professional photographer at a reasonable rate for bespoke, unique photography.

Image sourcing

We’ll source Creative Commons copyright-free images and paid-for stock photography images, for example from Unsplash, Pixabay, Shutterstock and Getty Images. This includes writing alternative text for any non-decorative images.

Organisation of image libraries

We can organise and tag images in your CMS so they’re easy to find. Our editors have extensive experience of content management systems, including Sitecore, CQ5, Drupal and WordPress.

We’ll also audit your alt text descriptions: removing accessibility errors like the file name used as alt text and making recommendations for any non-decorative images (images that hold meaning) which are missing an alt text description.

Case study: Great Western Railway

We reviewed website images as part of the award winning digital rebrand and redesign by ORM London. To meet the strategy goal of inspiring users to choose the train for leisure travel, there was a strong need for high quality imagery. So we:

  • created the photography requirements brief and oversaw the photoshoot
  • shortlisted images and reviewed them with the design director
  • applied a logical naming convention for back end identification in the CMS
  • wrote alt text for non-decorative images

Example image


This lost property image is eye-catching and emotionally engaging. The bench, with its heritage GWR logo, underlines the redesign’s nod to the golden age of rail travel.


If you’re interested in our image sourcing service, contact us.