20+ user research methods

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2 people at a cafe table, one with a clipboard

With awareness of a variety of research methods, you can go beyond surveys and usability testing to get a deep understanding of user contexts and respond to them with your designs. Discover benefits and disadvantages of each method. Adapted from user research content I co-designed with subject expert Pat Jordan at GDS in 2018.

What You'll Learn

  • 01 20+ user research methods

    • 1 Behaviour modelling
    • 2 Card sorting
    • 3 Co-discovery
    • 4 Contextual enquiry
    • 5 Diary studies
    • 6 Empathetic research
    • 7 Ethnography
    • 8 Eye tracking
    • 9 Field studies
    • 10 Focus groups
    • 11 Heuristics
    • 12 Interviews
    • 13 Laddering
    • 14 Literature reviews
    • 15 Pop up research
    • 16 Private camera conversations
    • 17 Questionnaires
    • 18 Task analyses
    • 19 Think aloud protocols
    • 20 Tree testing
    • 21 Usability testing
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