Content design pathway course

What You'll Learn

• 01 Introduction

• 1 About this pathway

• 02 1. Content usability overview

• 2 Make it short and simple
• 3 Structure your page
• 4 Be direct
• 5 Be inclusive
• 6 Make it accessible
• 7 Make it readable
• 8 Consider tone of voice
• 9 Be consistent

• 03 2. User needs: meaning, and design purpose

• 10 What is a user need?
• 11 Discovering user needs, and user journey mapping
• 12 Expressing user needs
• 13 What are acceptance criteria?
• 14 Expressing acceptance criteria
• 15 Setting up a user needs bank
• 16 Use in content design
• 17 Use in effective stakeholder discussions

• 04 3. Clear language basics

• 18 Clear language is for everyone
• 19 Simple sentences
• 20 Simple words
• 21 Simple grammar
• 22 Remove jargon
• 23 Don’t over explain
• 24 User research for clear language
• 25 Clear language resources

• 05 4. Task-based content: why and how

• 26 What does “task-based” mean?
• 27 Thinking in tasks exercise
• 28 A task-based approach
• 29 Unstarted tasks
• 30 Uncompleted tasks
• 31 Universal tasks
• 32 Tasks built on inner user needs
• 33 Task-based content resources

• 06 5. What is readability?

• 34 Defining readable content
• 35 Why everyone needs readable content
• 36 Online reading behaviour
• 37 Universal reading style and pattern
• 38 Screen readers and text to speech
• 39 Language tips
• 40 Format tips
• 41 Readability resources

• 07 6. Writing for web introduction

• 42 Web, not print
• 43 News conventions to keep
• 44 Writing for web tips: 1 to 5
• 45 Writing for web tips: 6 to 10
• 46 Writing for web tips: 11 to 15
• 47 Writing for web tips: 16 to 20
• 48 Content management system editing tips
• 49 Language research tips

• 08 7. Designing content introduction

• 50 Designing with shapes and words
• 51 Channel, format, shape recommendations
• 52 Clever content flows and hidden detail
• 53 Interactive tools
• 54 Videos, images and graphics
• 55 Chaptered guides and anchor links
• 56 Long form content
• 57 Methodology

• 09 8. Content accessibility introduction

• 58 Accessibility is for everyone
• 59 Equality law
• 60 Vision accessibility basics
• 61 Hearing accessibility basics
• 62 Motor accessibility basics
• 63 Cognitive accessibility basics
• 64 Joining it up
• 65 Content accessibility checks

• 010 9. Content inclusivity introduction

• 66 Be representative
• 67 Remove offensive and exclusive language
• 68 Questions to ask as a team
• 69 Inclusive content teams
• 70 User research for inclusive content
• 71 Inclusive content resources

• 011 10. Content findability

• 72 Organic search engine optimisation
• 73 How search engines work
• 74 Language research for SEO keywords
• 75 More ways to optimise your content for search

• 012 11. Pair writing a content item

• 76 What is pair writing?
• 77 Pair writing with subject experts
• 78 Pair writing with subject experts – continued
• 79 Tips for pair writing with subject experts
• 80 Pair writing with service designers
• 81 Pair writing with other content designers, including crits
• 82 Pair writing with technical architects and developers
• 83 Pair writing resources

• 013 Certificates

• 84 Certificate instructions

• 014 End of course test

• 85 Content design pathway course test