Content design pathway course

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Overview

Estimated completion time: 3.5 to 5 hours. Study online with unlimited access for 1 student. Save your progress, log in on your next visit. Certificate requirements: mark each unit complete, submit test on last question and score 70% or over.

Yellow sunflowers on a vintage hermés typewriter, suggesting the age of the typewriter is over.How to:

  • understand online user behaviour
  • research user needs and language
  • present relevant information
  • design accessibly, inclusively, readably
  • write for web, using clear language and SEO

What You'll Learn

  • 01 Introduction

    • 1 About this pathway
  • 02 1. Content usability overview

    • 2 Make it short and simple
    • 3 Structure your page
    • 4 Be direct
    • 5 Be inclusive
    • 6 Make it accessible
    • 7 Make it readable
    • 8 Consider tone of voice
    • 9 Be consistent
  • 03 2. User needs: meaning, and design purpose

    • 10 What is a user need?
    • 11 Discovering user needs, and user journey mapping
    • 12 Expressing user needs
    • 13 What are acceptance criteria?
    • 14 Expressing acceptance criteria
    • 15 Setting up a user needs bank
    • 16 Use in content design
    • 17 Use in effective stakeholder discussions
  • 04 3. Clear language basics

    • 18 Clear language is for everyone
    • 19 Simple sentences
    • 20 Simple words
    • 21 Simple grammar
    • 22 Remove jargon
    • 23 Don’t over explain
    • 24 User research for clear language
    • 25 Clear language resources
  • 05 4. Task-based content: why and how

    • 26 What does “task-based” mean?
    • 27 Thinking in tasks exercise
    • 28 A task-based approach
    • 29 Unstarted tasks
    • 30 Uncompleted tasks
    • 31 Universal tasks
    • 32 Tasks built on inner user needs
    • 33 Task-based content resources
  • 06 5. What is readability?

    • 34 Defining readable content
    • 35 Why everyone needs readable content
    • 36 Online reading behaviour
    • 37 Universal reading style and pattern
    • 38 Screen readers and text to speech
    • 39 Language tips
    • 40 Format tips
    • 41 Readability resources
  • 07 6. Writing for web introduction

    • 42 Web, not print
    • 43 News conventions to keep
    • 44 Writing for web tips: 1 to 5
    • 45 Writing for web tips: 6 to 10
    • 46 Writing for web tips: 11 to 15
    • 47 Writing for web tips: 16 to 20
    • 48 Content management system editing tips
    • 49 Language research tips
  • 08 7. Designing content introduction

    • 50 Designing with shapes and words
    • 51 Channel, format, shape recommendations
    • 52 Clever content flows and hidden detail
    • 53 Interactive tools
    • 54 Videos, images and graphics
    • 55 Chaptered guides and anchor links
    • 56 Long form content
    • 57 Methodology
  • 09 8. Content accessibility introduction

    • 58 Accessibility is for everyone
    • 59 Equality law
    • 60 Vision accessibility basics
    • 61 Hearing accessibility basics
    • 62 Motor accessibility basics
    • 63 Cognitive accessibility basics
    • 64 Joining it up
    • 65 Content accessibility checks
  • 010 9. Content inclusivity introduction

    • 66 Be representative
    • 67 Remove offensive and exclusive language
    • 68 Questions to ask as a team
    • 69 Inclusive content teams
    • 70 User research for inclusive content
    • 71 Inclusive content resources
  • 011 10. Content findability

    • 72 Organic search engine optimisation
    • 73 How search engines work
    • 74 Language research for SEO keywords
    • 75 More ways to optimise your content for search
  • 012 11. Pair writing a content item

    • 76 What is pair writing?
    • 77 Pair writing with subject experts
    • 78 Pair writing with subject experts – continued
    • 79 Tips for pair writing with subject experts
    • 80 Pair writing with service designers
    • 81 Pair writing with other content designers, including crits
    • 82 Pair writing with technical architects and developers
    • 83 Pair writing resources
  • 013 Certificates

    • 84 Certificate instructions
  • 014 End of course test

    • 85 Content design pathway course test
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