CAKE Content Consultancy offers digital content design and strategy expertise. From user journey mapping to content guidance and standards, we help organisations achieve their goals through accurate, user-focused content.

Founded in 2008, we’ve led content on multiple award-winning projects. Clients have included John Lewis, Great Western Railway, UK government, British Red Cross and University of Cambridge.

Our design studio is in London, and we’re happy to work remotely or on site. We’re a registered limited company, with competitive rates.

Why “cake”?

Because everyone likes cake! Plus, it’s an acronym of “content and knowledgeable editing”.

Who we work with

We work with:

  • organisations large and small
  • user-centred design agencies
  • content strategy and design consultants

We’re keen to support tech for good, public service and social enterprise organisations.

Lead consultant

Our lead content content design and strategy consultant is Lizzie Bruce. Her experience and CELTA teaching qualification inform our e-learning courses.

Lizzie comes from an academic background in linguistics and visual media. Her 20-year career in content and user-centred design has centred around multiple high profile projects, for clients from The Law Society to Scope.

She led Content Design London’s collaborative global content style readability project. It reviewed decades of user research evidence during regular live online sessions. Lizzie wrote up the findings into clear guidelines with examples, published onto the open access content readability guidelines wiki.

Lizzie’s also written a popular intranet content design book, multiple articles on user-centred design and a UX design for homes manual.