About

We offer digital content design and strategy services.

From online journey mapping to error message writing to guidance and standards creation, we’ll help you reach your organisational goals and objectives through high quality, inclusive, user-focused content.

We’ve led content on projects that have won awards for UX design, internal comms and diversity inclusion. Our head office/design studio is in London. We’re happy to work remotely or on site.

Why “cake”?

It’s an acronym of Content And Knowledgeable Editing, originating from when Cake Consultancy Ltd was founded in 2008, registered UK company number is 06584083. Since then, we’ve learnt that acronyms are not very accessible! However, we do enjoy a slice of cake – and hope it’s a memorable brand name.

Who we work with

We work with organisations large and small. And are glad to partner with user-centred design agencies and consultants. We’re particularly keen to support tech for good, public service and social enterprise organisations, especially those in environmental sustainability and arts sectors.

Lead consultant: Lizzie Bruce

Lizzie Bruce comes from an academic background in linguistics and visual media and has 19 years’ content strategy, design, usability and training experience – gained on high profile, cross-sector content projects. Her CELTA teaching qualification and experience inform the modular user-centred design e-learning she creates for Cake Content Consultancy.

Lizzie led Content Design London’s collaborative global project that reviewed decades of readability evidence – user research studies and academic papers. She wrote up the findings into the ‘Readability Guidelines’, an open access content style wiki, also creating the site’s information architecture and visual design.

She has published a well-received book on intranet content design as well as multiple articles on user-centred design.