Why you should choose to work with us

Cake Content Consultancy adds content design and strategy expertise to any project. From user journey mapping to guidance and standards, we help organisations achieve their goals through accurate, user-focused content.

Approach

Our consultants are quick to immerse themselves in your world, and will research your audience’s particular needs and motivations, while bringing good practice knowledge in from the digital design sector.

We work directly with organisations, through user-centred design agencies, and with content strategy consultants.

Experience

Founded in 2008, we’ve led content on various award-winning projects. We’re keen to support tech for good, public service and social enterprise organisations.

Client work has included projects for John Lewis, The Law Society, DACS, British Red Cross, Scope, Marie Curie, Great Western Railway, University of Cambridge, and the UK government (GDS, central departments and local authorities).

Read articles by others about projects where we made an important contribution

Flexibility

Our design studio is in London. We’re happy to work remotely, or spend time with you on site in the UK or Europe. We’re a registered limited company, with competitive rates.

We are happy to work alongside your team for a consecutive period of time, or you can book us in a set number of days/weeks to be completed over the next 3 months.

Lead consultant

Our lead consultant Lizzie Bruce led and shaped Content Design London’s collaborative global content style readability project. The project reviewed decades of user research evidence on regular live online sessions. She wrote up the findings into clear guidelines with examples, published on the open access content readability guidelines wiki.

Depending on project size, she can work in partnership with another experienced content strategist or lead service designer.

Lizzie comes from an academic background in linguistics and visual media. Her 20-year career in user-centred design has specialised in content design and strategy, including impactful work on many high profile projects. Lizzie‘s extensive digital experience combined with her CELTA teaching qualification inform our low cost e-learning courses.

Lizzie’s also written a popular intranet content design book, multiple articles on user-centred design, and a UX design manual for homes.

Network

Cake is connected with a large network of highly experienced content specialists, many available for contract work.

We can advise you how to resource your content project, and put you in touch with content designers, content strategists, technical writers, service designers, user researchers and more.

Oh, and why we’re called “Cake”

We chose this name back in 2008 because it’s short and memorable, and everyone likes cake! It’s also an acronym of ‘content and knowledgeable editing’.