About

Come to us for clear, inclusive content design based on user needs – including UX writing and information architecture. From style guides to error messages, we support your goals and objectives with user-focused content.

Why “cake”?

It’s an acronym of Content And Knowledgeable Editing, originating from when we founded Cake Consultancy Ltd in 2008. Since, we’ve learnt that acronyms are not very accessible. But we like cake. And suspect you might too?

Who we work with

We’re keen to support tech for good, public service providers, community sector and ethical organisations. Happy to partner with user-centred design agencies and consultants.

Our registered UK company number is 06584083 and head office/design studio is in London. We’re happy working remotely or on site.

Lizzie Bruce

Our lead digital content specialist is Lizzie Bruce. Following a background in linguistics, and language teaching, she now also has 17 years’ best practice content strategy, design and usability experience, gained on high profile, cross-sector content projects.

Lizzie was project lead and wrote up readability research findings into the 2019 Content Design London Readability Guidelines, a global content style guidelines wiki based on usability evidence.

She writes books and articles on user-centred design, and creates learning products, courses and services. Read publications by Lizzie.