About

Clear, inclusive, user-needs based content design advice, support and training. From style guides to user journeys to error messages, we can help you reach your goals and objectives, with content that’s focused on the user.

Why “cake”?

It’s an acronym of Content And Knowledgeable Editing, originating from when we founded Cake Consultancy Ltd in 2008. Since, we’ve learnt that acronyms are not very accessible. But we like cake. And suspect you might too?

Who we work with

We’re keen to support tech for good, public service providers, community sector and ethical organisations. Happy to partner with user-centred design agencies and consultants. We’ve had a lead role on projects that won awards for web redesign, intranet content and diversity.

Our registered UK company number is 06584083 and head office/design studio is in London. We’re happy working remotely or on site.

Lizzie Bruce

Our lead digital content specialist is Lizzie Bruce. Coming from an academic background in linguistics and visual media, she has 19 years’ best practice content strategy, design and usability experience, from high profile, cross-sector content projects. Lizzie also has English as a foreign language teaching experience, which informs her modular e-learning training pathways creation.

Lizzie led the Content Design London collaborative global project that reviewed decades of readability evidence, in the form of user research studies and academic papers. She wrote up the findings into the ‘Readability Guidelines’, an open access, evidence-based content style wiki, also designing the site’s IA.

She writes books and articles on user-centred design, and creates learning products, including e-learning pathway courses.