About

We create and restructure content, to user-centred design principles.
We give advice on content strategy, readability and accessibility.
We provide training, and make learning tools.

Come to us for clear, inclusive, logical content design based on user needs – including UX writing and information architecture. We help organisations of all sizes publish great content, remotely or on site. From interactive service and product microcopy to multi-channel, long-form body content. From to style guides to error messages.

In short, we’ll support your goals and objectives with user-focused content.

Why “cake”?

We often get asked  – well, it started as an acronym of “content and knowledgeable editing”, when Cake Consultancy Ltd was founded in 2008. Since then we’ve learnt that acronyms are not very accessible, but the name has stuck.

Plus, we like cakes. And suspect you might too?

Where we work

Our registered UK company number is 06584083 and head office/design studio is in London. We are happy working with teams anywhere in the world.

Who we work with

We’re keen to support public service providers, charity, voluntary and community sector, tech for good projects and ethical organisations. We won’t work with companies who invest in fossil fuels or deny the climate crisis. We’re happy to partner with user-centred design agencies and consultants.

Lizzie Bruce

Our lead digital content specialist is Lizzie Bruce, who has 17 years’ best practice experience, gained on and brought to high profile content projects like GOV.UK, Great Western Railway and national charities. Lizzie led research on the Content Design London global Readability Guidelines project, a universal content style wiki based on usability evidence.

Lizzie also writes books on user-centred design, and creates learning products, courses and services. Read publications by Lizzie.

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