CAKE

We recommend these free online tools and resources if you’re producing web and social content.

Writing tools

Hemmingway App

Make your copy concise and impactful. This tool highlights parts of your text and suggests edits.
Hemmingway App

Count Characters

Check the number of characters and words in your copy. Handy for under 140 character tweets and keeping to word counts.
Count Characters

Image editing

Pixlr

Edit your images and photography to a professional level.
Pixlr

Flickr

Search for images on Flickr and refine by licence type, for example ‘commercial use allowed’.
Flickr

Infographics

Infogr.am

Infographics and reports help you communicate data-heavy stories in an engaging way. This tool does the hard work for you.
Infogr.am

Easel.ly

Choose a template and get started creating your own infographic. They’re great for social media marketing.
Easel.ly

Accessibility checks

WAVE

Easily test the accessibility of your web content. Just type in the page url to get instant results and advice.
WAVE

W3C Accessibility

Check on web accessibility standards and find out how to implement them.
W3C Accessibility

Project planning

Trello

A simple-to-use project management tool. Track steps in a content creation cycle or just keep on top of your web and social content ‘to do’ items.
Trello

Learn digital marketing and coding

The Digital Garage

Google digital marketing – a free certification course.
The Digital Garage

Code Academy

Teach yourself coding.
Code Academy