CAKE content services Content strategyAudits, strategy workshop, actions and priorities, IA, content standards, upkeep planning, training. Content strategy services Content designSmooth flows, relevant, needs-based, accessible, concise information, inclusive language. Content design services Reviews and reportsUsability, accessibility and end-to-end service reviews, plus peer reviews of content items. Review and report services Our approach There are simple rules for good content. Make navigation easy. Create clear, inclusive, relevant information. Share content standards. And train teams. Working closely with subject experts and research findings, we co-produce relevant, accurate, up to date content. Since 2008 we’ve been building inhouse skills through training, too, and today you can study with us online through our modular, self-paced courses. Bring us your project, let’s work on it together. Contact us Projects portfolioA selection of past work carried out by our consultants, from 2008 to today. Visit Cake projects portfolio 7 steps for effective content 1. Learn about your users and their needs through research. 2. Understand your current content through audits. 3. Compare user needs and your audit findings to identify gaps. 4. Design your information architecture to focus on user tasks and journeys. 5. Create clear, accessible, relevant information, matched to user needs. 6. Train staff and share content standards, to develop your team. 7. Schedule future maintenance so you can keep your content accurate.
