CAKE

CAKE designs clear, accessible experiences of information online

We advise government, charity and private clients on user-friendly content. And we’ve been building skills, and training others, since 2008. Today, many people study with us online independently, through our modular, self-paced courses.

Good content supports your mission: users find what they need, interact, trust, return.

Simple navigation to relevant information leads to task completion.

We shape content standards, and provide training in user-centred content design.

The letters for the phrase: "Yes we can" spelt out as Scrabble tiles. These are small flat wooden pieces with black letters imprinted on them, and small numbers that reflect their score in the scrabble game. The overall impression from this image is positivity and a forward drive.

Content strategy

Content design

Our approach

1. We audit, review and research, to understand your content landscape.
2. We organise your information architecture, to improve user journeys.
3. We create clear, accessible, relevant content, matched to user needs.
4. We train and supply content standards, to equip your team.
5. We set up a future schedule, so that you can maintain your content.

Bring us your project, let’s work on it together…

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