CAKE CAKE. For clear, accessible online information experiences. We advise government, charity and private organisations on making their content user-centred – so it answers site visitor needs. Including, being relatable and readable. Content strategy What does your content need to achieve? We get it there with audits, standards, governance, and information architecture. Find strategy options Content design Improve product and service take up with user-friendly site journey flows and relevant, accessible, inclusive content. Find content support Our approach Working closely with subject experts and research findings, we produce relevant, accurate and up to date information. And we’ve been building inhouse skills by providing training since 2008. Today, you can also study with us online independently, with our modular, self-paced courses. Bring us your project, let’s work on it together. A. Good content means users find what they need, recommend and return. B. Simple navigation to relevant information leads to task completion. C. Standards and training from us help you maintain your site content. Steps we follow 1. Get to know your users and current content with research and audits. 2. Organise your information architecture, for better user journeys. 3. Create clear, accessible, relevant information, matched to user needs. 4. Train staff and supply content standards, to develop your team. 5. Schedule future maintenance so you can keep your content accurate. Contact us UCD Freelancers directory We also list non-affiliated, independent user-centred design professionals in our directory: experienced professionals for multi-disciplinary UCD projects. Find UCD freelancers Browse site by tags AI book Branding Collaboration content design content designer role Content Operations Content Strategy design free tools information design intranet content QA Style Guide user-centred design UX Log in to study Get your certificate Find all courses Explore Cake e-learning Pathway course in content design £95.00 Add to cart View cart Pathway course in user-centred design £95.00 Add to cart View cart Short course – Content accessibility £10.00 Add to cart View cart Short course – Writing for web £10.00 Add to cart View cart
