Digital content, made better.

We design clear information and simple user journeys. We create standards and guidance. We train people in user-centred design.

Quality design leads to conversions. Since 2008 we’ve advised and supported more than 50 charity, government and commercial clients.

Hundreds of people have taken our training courses.

Our approach

Understand

We look at your organisation’s, purpose, mission and current goals. We research your users and their needs. We review your digital content across all channels.

Organise

We create your content strategy and audit your site. We create a new, topic-based user-centred IA, decluttering your site’s content. We map previous content against the new IA, so that stakeholders know where information has moved.

Create

We create content types and patterns. We group user-relevant source materials by topic. We supply content standards and style guidance for user-centred content.

Maintain

We monitor new content use stats. We provide a content maintenance schedule, plus training including workshops and e-learning options.

Cake helps with: information architecture, inclusive, optimised content, clear language explanations for professional jargon including legal, medical and financial terms, content standards and strategy, plus workshops and training.

Browse site by tags

AI (1) book (3) Branding (1) business objectives (1) Collaboration (2) content design (6) content designer role (2) Content Operations (2) Content Strategy (1) design (3) free tools (3) information design (1) intranet content (4) QA (1) readability (1) spatial design (1) Style Guide (1) user-centred design (10) UX (3) Websites (1)