Digital content, made better.

We help plan and create content around what’s important, to your business and audience. We provide standards, guidance and training.

Clear information relevant to users’ needs, and simple navigation options, lead to conversions. Since 2008 we’ve advised and supported more than 50 charity, government and commercial clients. Hundreds of people have taken our training courses.

Cake Consultancy’s approach

1. First we want to understand…

We:
• look at your organisation’s purpose, mission and current goals
• research your users, their needs and vocabulary
• review your digital content across all channels

2. Then we organise…

We:
• plan out your content strategy, and audit your site against it
• design a new, topic-based, user-centred IA, decluttering content
• map previous content against the new IA, so that stakeholders know where to find “their” information

3. Next we create…

We:
• create content types and patterns
• group user-relevant source materials by IA topic
• supply content standards and style guidance for user-centred content
• design informational content pages that meet user needs

4. Lastly, we enable you to maintain…

We:
• advise on monitoring new content use
• provide a content maintenance schedule
• provide in-person workshops and supply online training

From information architecture and content standards, to inclusive, user-optimised content – with smooth flows and clear language explanations for professional jargon – we’re here for you.

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