CAKE

We make information easy to find, clear, and user-focused.

CAKE is a flexible micro-business with 20 years’ experience in supporting organisations with product and service content.

We help you understand what good content is, the user-centred design context, and the processes involved. We can work alongside your teams, bring in other external experts, create standards, train teams and review your existing content.

Scrabble letters spelling abc. Photo by Brett Jordan on Pexels.com

Content strategy

What does your content need to achieve? We get it there with audits, standards, governance, and information architecture.

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Content design

Quick wins for product and service take up. Data-led, user-friendly site flows and relevant, accessible, inclusive content.

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Our approach

There are simple rules for good content. Make navigation easy. Create clear, inclusive, relevant information. Share content standards. And train teams.

Working closely with subject experts and research findings, we co-produce relevant, accurate, up to date content. Since 2008 we’ve been building inhouse skills through our training. Now, you can study with us online, with our modular, self-paced courses.

Bring us your project, let’s work on it together.

Steps to follow for sustainable good content

  1. Get to know your users and current content, through research and audits.
  2. Streamline your information architecture, for better user journeys.
  3. Create clear, accessible, relevant information, matched to user needs.
  4. Train staff and share content standards, to develop your team.
  5. Schedule future maintenance so you can keep your content accurate.
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