CAKE

CAKE
Designing clear, accessible online information and experiences

CAKE’s advised over 50 government, charity and private clients on content usability. And many more have studied with us online. We’ve been building our skills and training others since 2008.

Our content supports your mission to succeed: users will find what they need, interact and return.

We shape content standards, and provide training in user-centred content design good practice.

Concise relevant information, patterns and simple navigation leads to completed tasks and trust.

The letters for the phrase: "Yes we can" spelt out as Scrabble tiles. These are small flat wooden pieces with black letters imprinted on them, and small numbers that reflect their score in the scrabble game. The overall impression from this image is positivity and a forward drive.

Content strategy

Content design

Cake Consultancy’s approach

1. First we audit, review and research, to understand your content landscape.
2. Then we organise, to improve user journeys.
3. Next we create, to match user needs.
4. Plus we train and supply standards, to equip your team.
5. Lastly, we set up a schedule, so that you can maintain and develop content.

Bring us your project, let’s work on it together!

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