CAKE CAKE. YOUR CONTENT CONSULTANCY. We’re a flexible micro-business, with 18 years experience supporting organisations – of all shapes, sizes, and sectors – with content strategy, management and creation. Every project’s different, but a focus on user needs is always the route to effective web content. With us you can get end-to-end support, from strategy and audits to user research analysis, IA creation to exemplar content, and patterns and standards to maintenance reports. Plus, we have online training courses ready for your team to learn from. Drop us a line to discuss your project Content strategy What does your content need to achieve? We get it there with audits, standards, governance, and information architecture. Find strategy options Content design From quick usability wins for product and service take up to data-led site flows and relevant, accessible, inclusive content. Find content support UCD Freelancers directory We list non-affiliated, independent user-centred design professionals in our directory. Find experienced professionals for multi-disciplinary UCD projects. Browse site by tags AI book Branding Collaboration content design content designer role Content Operations Content Strategy design free tools information design intranet content QA Style Guide user-centred design UX Log in to study Get your certificate Learn about our courses Buy online courses Pathway course in content design £95.00 Add to cart View cart Pathway course in user-centred design £95.00 Add to cart View cart Short course – Content accessibility £10.00 Add to cart View cart Short course – Writing for web £10.00 Add to cart View cart