User-centred design pathway course

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You’ll learn about:

  • user-centred design terms and their meanings
  • why to centre your thinking around users
  • how user research and iteration saves money
  • digital as an alternative not replacement channel
  • questions to ask to reduce bias
  • multi-disciplinary teamwork
  • 20+ user research techniques

9 modules, 76 units, end of course test. 2 to 3.5 hours.

Online study – unlimited access for 1 student. Save your progress as you go, log in again on your next visit. Certificate requirements: mark each unit complete, submit test on last question and score 70% or over.

What You'll Learn

  • 01 Introduction

    • 1 About this pathway
  • 02 1. User-centred design: an introduction

    • 2 What is user-centred design?
    • 3 Influence on product design
    • 4 Influence on business goals
    • 5 3 definitions of user-centred design
    • 6 Definitions – language analysis
    • 7 Best approaches for user-centred design
    • 8 Supporting infrastructure
    • 9 Multi-disciplinary teams and Agile techniques
  • 03 2. Glossary of user-centred design terms

    • 10 Users and usability terms
    • 11 A to Z of other user-centred design terms
  • 04 3. User needs

    • 12 What is a user need?
    • 13 Discovering user needs, and user journey mapping
    • 14 Expressing user needs
    • 15 What are acceptance criteria?
    • 16 Expressing acceptance criteria
    • 17 Setting up a user needs bank
    • 18 Use in content design
    • 19 Use in effective stakeholder discussions
  • 05 4. What is iterative design?

    • 20 Definition of iterative design
    • 21 Iterative design is circular
    • 22 How Agile supports iterative design
    • 23 Advantages of iterative design
    • 24 What you learn from testing
    • 25 Iterative design thinking
    • 26 Iterative design exercise
    • 27 Iterative design resources
  • 06 5. Digital transformation in context

    • 28 What does digital transformation mean?
    • 29 Considerations
    • 30 Benefits of digitising processes
    • 31 Cost savings for the organisation
    • 32 Meet the user where they are, online
    • 33 Meet the user where they are, offline
    • 34 How does content fit in?
    • 35 Resources
  • 07 6. Design out bias

    • 36 What is design inclusivity?
    • 37 Intersectionality
    • 38 Designing out bias
    • 39 Questions to ask yourself and your team
    • 40 When to ask the questions
    • 41 Digital product design cognitive bias examples
    • 42 Physical product design cognitive bias example
    • 43 Inclusive teams design more inclusively
  • 08 7. Why multi-disciplinary teamwork works

    • 44 What a mix of disciplines adds
    • 45 Roles in a multi-disciplinary digital team
    • 46 The different perspectives
    • 47 Working together successfully
  • 09 8. Defining shared project vocabulary

    • 48 Why define your shared vocabulary?
    • 49 Meaning is created
    • 50 Regional variation
    • 51 Individual experience
    • 52 Case study: personal data terms
    • 53 Language analysis workshop
    • 54 Creating a project glossary
    • 55 Wider benefits of agreed definitions
  • 010 9. 20+ user research methods

    • 56 Behaviour modelling
    • 57 Card sorting
    • 58 Co-discovery
    • 59 Contextual enquiry
    • 60 Diary studies
    • 61 Empathetic research
    • 62 Ethnography
    • 63 Eye tracking
    • 64 Field studies
    • 65 Focus groups
    • 66 Heuristics
    • 67 Interviews
    • 68 Laddering
    • 69 Literature reviews
    • 70 Pop up research
    • 71 Private camera conversations
    • 72 Questionnaires
    • 73 Task analyses
    • 74 Think aloud protocols
    • 75 Tree testing
    • 76 Usability testing
  • 011 Certificates

    • 77 Certificate instructions
  • 012 End of course test

    • 78 User-centred design pathway test
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