User-centred design pathway course

You’ll learn about:

• user-centred design terms and their meanings
• why to centre your thinking around users
• how user research and iteration saves money
• digital as an alternative not replacement channel
• questions to ask to reduce bias
• multi-disciplinary teamwork
• 20+ user research techniques

9 modules, 76 units, end of course test. 2 to 3.5 hours.

Online study – unlimited access for 1 student. Save your progress as you go, log in again on your next visit. Certificate requirements: mark each unit complete, submit test on last question and score 70% or over.

What You'll Learn

• 01 Introduction

• 1 About this pathway

• 02 1. User-centred design: an introduction

• 2 What is user-centred design?
• 3 Influence on product design
• 4 Influence on business goals
• 5 3 definitions of user-centred design
• 6 Definitions – language analysis
• 7 Best approaches for user-centred design
• 8 Supporting infrastructure
• 9 Multi-disciplinary teams and Agile techniques

• 03 2. Glossary of user-centred design terms

• 10 Users and usability terms
• 11 A to Z of other user-centred design terms

• 04 3. User needs

• 12 What is a user need?
• 13 Discovering user needs, and user journey mapping
• 14 Expressing user needs
• 15 What are acceptance criteria?
• 16 Expressing acceptance criteria
• 17 Setting up a user needs bank
• 18 Use in content design
• 19 Use in effective stakeholder discussions

• 05 4. What is iterative design?

• 20 Definition of iterative design
• 21 Iterative design is circular
• 22 How Agile supports iterative design
• 23 Advantages of iterative design
• 24 What you learn from testing
• 25 Iterative design thinking
• 26 Iterative design exercise
• 27 Iterative design resources

• 06 5. Digital transformation in context

• 28 What does digital transformation mean?
• 29 Considerations
• 30 Benefits of digitising processes
• 31 Cost savings for the organisation
• 32 Meet the user where they are, online
• 33 Meet the user where they are, offline
• 34 How does content fit in?
• 35 Resources

• 07 6. Design out bias

• 36 What is design inclusivity?
• 37 Intersectionality
• 38 Designing out bias
• 39 Questions to ask yourself and your team
• 40 When to ask the questions
• 41 Digital product design cognitive bias examples
• 42 Physical product design cognitive bias example
• 43 Inclusive teams design more inclusively

• 08 7. Why multi-disciplinary teamwork works

• 44 What a mix of disciplines adds
• 45 Roles in a multi-disciplinary digital team
• 46 The different perspectives
• 47 Working together successfully

• 09 8. Defining shared project vocabulary

• 48 Why define your shared vocabulary?
• 49 Meaning is created
• 50 Regional variation
• 51 Individual experience
• 52 Case study: personal data terms
• 53 Language analysis workshop
• 54 Creating a project glossary
• 55 Wider benefits of agreed definitions

• 010 9. 20+ user research methods

• 56 Behaviour modelling
• 57 Card sorting
• 58 Co-discovery
• 59 Contextual enquiry
• 60 Diary studies
• 61 Empathetic research
• 62 Ethnography
• 63 Eye tracking
• 64 Field studies
• 65 Focus groups
• 66 Heuristics
• 67 Interviews
• 68 Laddering
• 69 Literature reviews
• 70 Pop up research
• 71 Private camera conversations
• 72 Questionnaires
• 73 Task analyses
• 74 Think aloud protocols
• 75 Tree testing
• 76 Usability testing

• 011 Certificates

• 77 Certificate instructions

• 012 End of course test

• 78 User-centred design pathway test