Joining it up

We need to create a careful balance with content, so that it supports users with different types of access challenges. In addition, people may be disabled in more than one way.

For example:

• Avoid using decorative images, which cause extra scrolling – but do use ones that support meaning.

The following guidelines help everyone:

• Be concise.
• Use clear, simple words and sentence structures.
• Be inclusive with your language choices.
• Don’t autoplay audio and visual content.
• Be predictable.
• Be consistent.
• Make page title and page content topic match.
• Make hyperlink text and destination match.

Learn more from the Web Content Accessibility Guidelines.