Content design pathway course

What You'll Learn

• 01 Introduction

• 1 About this pathway

• 02 User needs: meaning, and design purpose

• 2 What is a user need?
• 3 Discovering user needs, and user journey mapping
• 4 Expressing user needs
• 5 What are acceptance criteria?
• 6 Expressing acceptance criteria
• 7 Setting up a user needs bank
• 8 Use in content design
• 9 Use in effective stakeholder discussions

• 03 Content usability overview

• 10 Make it short and simple
• 11 Structure your page
• 12 Be direct
• 13 Be inclusive
• 14 Make it accessible
• 15 Make it readable
• 16 Consider tone of voice
• 17 Be consistent
• 18 News conventions to keep

• 04 Task-based content: why and how

• 19 What does “task-based” mean?
• 20 Thinking in tasks exercise
• 21 A task-based approach
• 22 Unstarted tasks
• 23 Uncompleted tasks
• 24 Universal tasks
• 25 Tasks built on inner user needs
• 26 Task-based content resources

• 05 Designing content

• 27 Designing with shapes and words
• 28 Channel, format, shape recommendations
• 29 Clever content flows and hidden detail
• 30 Interactive tools
• 31 Videos, images and graphics
• 32 Chaptered guides and anchor links
• 33 Long form content
• 34 Methodology

• 06 Pair writing a content item

• 35 What is pair writing?
• 36 Pair writing with subject experts
• 37 Pair writing with subject experts – continued
• 38 Tips for pair writing with subject experts
• 39 Pair writing with service designers
• 40 Pair writing with other content designers, including crits
• 41 Pair writing with technical architects and developers
• 42 Pair writing resources

• 07 Content accessibility introduction

• 43 Accessibility is for everyone
• 44 Equality law
• 45 Vision accessibility basics
• 46 Hearing accessibility basics
• 47 Motor accessibility basics
• 48 Cognitive accessibility basics
• 49 Joining it up
• 50 Content accessibility checks

• 08 What is readability?

• 51 Defining readable content
• 52 Why everyone needs readable content
• 53 Online reading behaviour
• 54 Universal reading style and pattern
• 55 Screen readers and text to speech
• 56 Language tips
• 57 Format tips
• 58 Readability resources

• 09 Clear language basics

• 59 Clear language is for everyone
• 60 Simple sentences
• 61 Simple words
• 62 Simple grammar
• 63 Remove jargon
• 64 Don’t over explain
• 65 User research for clear language
• 66 Clear language resources

• 010 Content inclusivity introduction

• 67 Be representative
• 68 Remove offensive and exclusive language
• 69 Questions to ask as a team
• 70 Inclusive content teams
• 71 User research for inclusive content
• 72 Inclusive content resources

• 011 Content findability

• 73 Organic search engine optimisation
• 74 How search engines work
• 75 Language research for SEO keywords
• 76 More ways to optimise your content for search

• 012 Certificates

• 77 Certificate instructions

• 013 End of course test

• 78 Content design pathway course test