Hello. We’re the human intelligence folk.

This is a page for “human intelligence creators”, professionals who’re concerned about AI and do not want to use it in their work. Our direct url is hifolk.co.uk.

We believe AI is harmful, for environmental and ethical reasons.

LLM data centre cooling servers use vast amounts of water, while huge energy and water costs are involved both in powering AI and manufacturing the hardware it runs on. Major companies like Microsoft and Google are abandoning carbon net zero promises due to their AI use, while we’re experiencing a climate crisis and should be doing more to reduce our impact.

What’s more, AI searches and tool use homegenises online information, demonstrating bias against women and voices from minority groups.

It’s a copyright nightmare.

It encourages creation of degrading and violent imagery, which has real world consequences. CHATGBT has advised young people towards death by suicide.

And after all that, search summaries and generative AI results are often incorrect, fed by an echo chamber of inaccuracy.

All of this is known.

Research published by the University of Washington in 2021 found AI applications, on top of having huge environmental costs, to be unreliable: biased on gender, race and income, with LLMs being impossible to audit and identify training sources – amplifying dominant voices and homogenising language and culture, as English is selected by default.

In early 2026, Guri Singh wrote on today’s LLMs validating the Bender, Gebru et al paper ‘On the Dangers of Stochastic Parrots’, University of Washington, 2021. Guri mentioned: “In 2024, Google’s emissions were up 48% from 2019, and the company explicitly blamed AI infrastructure. Microsoft’s were up 29%, same reason.”

List of human intelligence creators

This page will list designers, developers, writers and other creators who either:

  • do not use AI in their practice
  • use AI extremely minimally: only when required to use client systems where it’s built in
  1. Lizzie Bruce, Content strategist, User-centred design coach, Author
  2. Miriam Vaswani, Lead/Senior content designer, Author, User researcher
  3. Megan Natasha Ross, Author, Culture strategist, Creative, Copywriter
  4. John Kearney, Lead technical writer, Content designer
  5. Berenice Howard-Smith, Designer
  6. Joe Simpson, Developer
  7. Farah Barry, Digital marketer, Content specialist
  8. Jack Carr, Senior copywriter
  9. Shubhra Agarwal, Project manager, Strategist
  10. James Njenga, SEO expert
  11. Nick Greene, Marketing and communications specialist
  12. Sandy Kirchner-Wilson, Web development manager, Writer, Editor, Reviewer
  13. Tom Albrighton, Copywriter, Director
  14. Melanie Quintyne Evans, Content, SEO, social media and marketing specialist
  15. Toby Jaffe, Writer
  16. Marian Avery, Accessible content design trainer and consultant
  17. Kevin Mc Laughlin, Content designer and accessibility specialist
  18. Ettie Bailey-King, Communication consultant
  19. Vasia Tolou, Community and social media manager, Content writer
  20. Helen Gaskell, Content designer, Writer
  21. Your name goes here

In future, we might get website badges and laptop stickers too.

Get in touch to be added

Thank you for adding your name

We’ll add your name to the Human intelligence creators list. Please check back on this webpage, hifolk.co.uk. Thanks for your pledge and support at this important moment in tech and climate history. 💚

Better regulation of AI

Action for increased human oversight and safeguarding regulation of AI you can take today: