HiFolk.co.uk, a human intelligence creators’ page is now live Jul 13 2026July 13, 2026 At Cake we believe AI is harmful, for environmental and ethical reasons. We heard a surprising amount of other creators saying the same thing on LinkedIn and Bluesky. So we built a page where professionals can publicly pledge that they do not use AI in their work. The page will list designers, developers, writers and other creators who either: do not use AI in their practice use AI extremely minimally: only when required to use client systems where it’s built in Visit the Human intelligence creators’ page Context Search summaries and generative AI results are often incorrect, fed by an echo chamber of inaccuracy. But it’s much worse than that… Research published by the University of Washington in 2021 found AI applications, on top of having huge environmental costs (for cooling servers, operating systems and building hardware), to be unreliable: biased on gender, race and income, with LLMs being impossible to audit and identify training sources – amplifying dominant voices and homogenising language and culture, as English is selected by default. Learn more about the harm in using AI applications Better regulation of AI Action for increased human oversight and safeguarding regulation of AI you can take today: sign the petition to Parliament for increased regulation of Artificial Intelligence sign the 38degrees.org.uk petition to Government for increased regulation of Artificial Intelligence
