Look at the big content picture, avoid siloed work Mar 13 2026March 13, 2026 Another content analogy from me! Yesterday I cleared out a drawer. Did I poke around in the drawer, taking an item out at a time, dusting it off, putting it back in?… Did I take out a few items that felt related to each other, and put them back in together, leaving everything else undisturbed?… No. I took everything out. I only put back in useful items. From the remainder, I threw things out*, and repurposed a couple of things, only keeping what was necessary. Content transformation It’s the same with content. If you’re in a position to decide, don’t “improve content” in silos. Look at the big picture. Audit all your content together and reconfigure the IA. Delete out of date, inaccurate and duplicate information. Take valuable, useful information and present it in a way that’s usable and accessible, for example turn PDF content into HTML content, or add a diagram to visualise a concept described in the body copy. Explore our audit and other strategy services *put them in the recycling of course, but that muddies the metaphor! Post by Lizzie Bruce Image credit: RDNE Stock Project
