On content and compost: maintaining your live content

Someone sweeping food scraps from a chopping board on a kitchen worktop into a paper bag. There are also carrots on the chopping board and a carton of eggs in the foreground.

Content maintenance analogy coming up, for lovers of food waste and strategy!

I had a countertop food waste container we emptied semi-regularly into my garden compost bin. That is, to be honest, when it couldn’t be squashed down further.

This became a problem. I alleviated it, not with a bigger container… but a smaller one – to lead to more frequent emptying. I now see it as part of the holistic food prep task, instead of something left to fester in the background. Hmm, remind you of anything?

Applying this to your live content

This approach is needed for content maintenance. Little and often makes things easier, less painful and more integral to everyday tasks.

Do you currently have reviews of your live content scheduled in annually? At all? Does this work tend to get pushed off off your radar for higher priority actions? You pencil in a day for the whole team to look over the site content, but it never happens, or you never get far?

Schedule weekly reviews

Change how you approach this. Add in just 2 hours a week to look over the live content on your site. Put your sitemap IA in a spreadsheet and divvy it up into manageable chunks. Involve subject experts if information may be out of date. Make it a session that people want to be a part of!

Content lifecycle

Because it’s not just about content approval and sign off for go live, it’s about content that’s published on your site remaining accurate and useful.

Explore our content reviews and reports

Post by Lizzie Bruce
Image credit: Sarah Chai on Pexels.com