About us

Founded by Lizzie Bruce in 2008, we’ve developed content on high profile, award-winning redesigns like the Great Western Railway website, and on smaller projects too.

Cake specialises in content strategy, including reports, standards, training and content design.

Project clients have included: British Red Cross, RNIB, Scope, Marie Curie, DACS, Loch Lomond & The Trossachs Trust, University of Cambridge, UCL, Great Western Railway, John Lewis, The Law Society, GDS (Government Digital Service), DCMS, APHA, MHCLG and New Forest District Council.

We particularly welcome approaches from arts and heritage, law and local gov clients. And happily get involved with climate protection projects.

How we work

Our consultants are quick to immerse themselves in your world. They research your audience’s needs and motivations, and add good practice digital know-how from high standard user-centred design projects.

Our design studio is in London. We’re:

• happy to work remotely or on site
• flexible to work with you full-time, part-time or ad hoc
• ready to deliver workshops
• a registered limited company, with competitive rates
• able to work directly with organisations and businesses
• available be booked onto a project through an agency
• sometimes a partner with other content strategy consultants

Why “Cake”?

We chose this name because:

• it’s short, and memorable
• like clients, cakes come in all shapes and sizes
• everyone likes cake!
• Content And Knowledgeable Editing

Cake is a limited company, registration number: 06584083. We currently don’t charge VAT.

Lead consultant

Our lead consultant Lizzie Bruce has worked in web since 2003. Her 22-year career in user-centred design has specialised in content usability, and this is integral to her strategy advice.

She led and shaped Content Design London’s global content style readability project, which reviewed decades of user research evidence.

Lizzie wrote up the findings into the open access readability guidelines wiki that she designed, which was published in print as a handbook. The project won a DigitalAgenda Diversity Impact Award.

Training background

Lizzie‘s extensive digital experience plus CELTA teaching qualification inform our affordable e-learning courses – you can read course feedback here.

She has an academic background in linguistics, plus media and the moving image. Lizzie wrote and self-published a popular intranet content design book, and a UX design manual for homes.

Her content and UCD thinking has been published by Working in Content and UX Collective, and she was a regular contributor to the former GatherContent blog. She also intermittently writes an eco home decor blog.

Specialisms

On the content strategy and design side, Lizzie specialises in audits, information architecture rationalisation and content usability reviews, plus putting legal terms and associated jargon into clear language.

She’s recently done this for Loch Lomond and the Trossachs National Park, The Law Society, and DACS (the Design and Artists Copyright Society).

Freelancers

Cake is connected with a large network of experienced user-centred design specialists, many available for contract work, plus photographers and audio-visual creators.

We can advise you on resourcing for your digital project.