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Content design pathway course > Pair writing with service designers

Pair writing with service designers

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• Introduction
About this pathway
• 1. Content usability overview
Make it short and simple
Structure your page
Be direct
Be inclusive
Make it accessible
Make it readable
Consider tone of voice
Be consistent
• 2. User needs: meaning, and design purpose
What is a user need?
Discovering user needs, and user journey mapping
Expressing user needs
What are acceptance criteria?
Expressing acceptance criteria
Setting up a user needs bank
Use in content design
Use in effective stakeholder discussions
• 3. Clear language basics
Clear language is for everyone
Simple sentences
Simple words
Simple grammar
Remove jargon
Don’t over explain
User research for clear language
Clear language resources
• 4. Task-based content: why and how
What does “task-based” mean?
Thinking in tasks exercise
A task-based approach
Unstarted tasks
Uncompleted tasks
Universal tasks
Tasks built on inner user needs
Task-based content resources
• 5. What is readability?
Defining readable content
Why everyone needs readable content
Online reading behaviour
Universal reading style and pattern
Screen readers and text to speech
Language tips
Format tips
Readability resources
• 6. Writing for web introduction
Web, not print
News conventions to keep
Writing for web tips: 1 to 5
Writing for web tips: 6 to 10
Writing for web tips: 11 to 15
Writing for web tips: 16 to 20
Content management system editing tips
Language research tips
• 7. Designing content introduction
Designing with shapes and words
Channel, format, shape recommendations
Clever content flows and hidden detail
Interactive tools
Videos, images and graphics
Chaptered guides and anchor links
Long form content
Methodology
• 8. Content accessibility introduction
Accessibility is for everyone
Equality law
Vision accessibility basics
Hearing accessibility basics
Motor accessibility basics
Cognitive accessibility basics
Joining it up
Content accessibility checks
• 9. Content inclusivity introduction
Be representative
Remove offensive and exclusive language
Questions to ask as a team
Inclusive content teams
User research for inclusive content
Inclusive content resources
• 10. Content findability
Organic search engine optimisation
How search engines work
Language research for SEO keywords
More ways to optimise your content for search
• 11. Pair writing a content item
What is pair writing?
Pair writing with subject experts
Pair writing with subject experts – continued
Tips for pair writing with subject experts
Pair writing with service designers
Pair writing with other content designers, including crits
Pair writing with technical architects and developers
Pair writing resources
• Certificates
Certificate instructions
• End of course test
Content design pathway course test

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