Digital content, made better

Got content? Get help with it.
We simplify user flows, and make information users need clear. We create standards and guidance. We train staff.

Good content leads to conversions. Since 2008 we’ve advised and designed content for more than 50 charity, government and commercial clients.

The Cake Design Studio approach

Understand

We look at your organisation’s, purpose, mission and current goals. We research your users and their needs. We review your digital content across all channels.

Organise

We create your content strategy and audit your site. We create a new, topic-based user-centred IA, decluttering your site’s content. We map previous content against the new IA, so that stakeholders know where information has moved.

Create

We create content types and patterns. We group user-relevant source materials by topic. We supply content standards and style guidance for user-centred content.

Maintain

We monitor new content use stats. We provide a content maintenance schedule, plus training including workshops and e-learning options.

Cake helps with: information architecture, inclusive, optimised content, clear language explanations for professional jargon including legal, medical and financial terms, content standards and strategy, plus workshops and training.

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