Content design

We design digital content.
This includes content for online services, microcopy for transactional user journeys, informational content, emails, notifications and error messages, as well as feature articles and blog posts.

We create clear, concise, scannable content for users to understand and absorb. We apply web best practice, like using plain English – to keep readers on the page.

Long copy

Feature article content, informational page copy, blogs.
We’ve done this for GOV.UK, Marie Curie, RNIB, Barclays Commercial and Investec.

Short copy

UX writing, UI copy, navigation labels, error messaging, notifications, tags, captions, signposting, banner copy and cross-promo copy.
We’ve done this for, Post Office and The National Lottery.

Product descriptions

Brief SEO-focused, descriptive copy.
We’ve done this for fashion labels Ann Harvey and Kaliko, and Etsy store DecorMeUp.


Long copy in a friendly tone on a particular topic.
We’ve done this for Ann Harvey, DCMS, YoungMinds and Ecohomedecor.

News items

Brief articles on current news topics.
We’ve done this for Voluntary Service Overseas, YoungMinds and DCMS – including London 2012 Olympics and Paralympics news items.

Browse examples from our lead content designer Lizzie Bruce.