Content design

We design digital content.

Our content is scannable, concise and easy to absorb. It meets WCAG 2.1 accessibility standards and follows inclusive content design guidance detailed in Content Design London’s Readability Guidelines wiki.

Our process

We research user needs and figure out how best to present the required information to your users. It could be online service content, user interface microcopy, an informational page or an error message. Or it could be a tool, like a mortgage calculator.

Next we create the content as a lo-fi prototype. This could simply be a Word document. Or it could be a clickable user journey flow created in Marvel. We would test this with your users, iterate and then supply it to you or input it to your system on-site.

Tools we use, and recommend

Answer the public
Google trends
Google docs

Page content

What: Service content, information, news items and legal, medical and financial advice in clear English, presented in a user-centred, accessible way.

Who: We’ve designed page content for UK government, John Lewis, Marie Curie, Voluntary Service Overseas, RNIB, YoungMinds, University of Cambridge, The Bartlett, Money Advice Service, Lloyds, Barclays Commercial and Investec.


What: Step by step task content, UX writing, UI copy, navigation labels, error messaging, notifications, tags, captions, signposting, banner copy and cross-promo copy.

Who: We’ve designed microcopy for British Red Cross, UK government, University of Cambridge, Great Western Railway, Post Office and The National Lottery.

Product descriptions

What: Brief SEO-focused, descriptive copy.

Who: We’ve designed product descriptions for fashion labels Ann Harvey and Kaliko, an independent yoga business and Etsy store DecorMeUp.

Articles and blog posts

What: Long copy in a friendly tone on a particular topic.

Who: We’ve designed articles and blog posts for Content Design London, GatherContent, Prototypr, Digital Drum, DCMS, YoungMinds and Ecohomedecor.

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