Content design We design informational content to answer users’ needs. We meet WCAG 2.1 AA accessibility standards and are guided by usability research. Content we create can be comprehended, trusted and acted on in a wide range of user contexts. For example, when they: are scan readinghave physical or cognitive accessibility challengeshave limited literacy or fluencyexperience exclusion or vulnerability in societyare emotionally overwhelmed or tiredare multi-tasking Our process 💡 Research user needs and search terms.Think and sketch information presentation concept: content type and format. This could be a series of pages, a tool, steps – or simply an error message.Prototype: create a lo-fi interactive version. This could be linked Google documents, a design flow, CMS preview pages or HTML content.Test with users.Iterate and test the content, until it is highly usable.Maintain relevancy and accuracy of live content. Research and tools 🔩 We use a range of research methods and SEO tools, to understand how users currently interact with your content, crucially their unmet needs – and how well the content we design meets those needs. Content formats 📄 Long-form service or product descriptionscase studiesnews items, blog postsfeature articlesmedical, legal and financial guidancegovernment service informationhow-to contentpolicies and proceduresdata analysisreports, presentationstechnical guidanceterms and conditions Microcopy/UX writing transactionalnavigation labelsbutton, banner and cross-promo copyform field labelscontextual help copyerror messagesnotifications, alertsSMS, email copymedia captionsimage alt texttagsback end data labelscontextual GDPR consentsocial media copye-learning contentconversational design Get content design support