Content design We design informational content to answer users’ needs. We meet WCAG 2.2 AA accessibility standards and are guided by content style usability evidence. Our content can be comprehended, trusted and acted on in a wide range of contexts. For example, we create content that’s accessible for users who scan read, have physical and cognitive access challenges, or have limited literacy and fluency. We think laterally, and suggest opportunities for visual representation of information (diagrams, videos) which helps people with dyslexia, and automatic audio versions available without screen reading or text-to-speech software. Information architecture (IA) Our approach is to organise content in ways that reflect user thinking, so that customers can find what they’re looking for intuitively. We build content structures up around user needs, creating topic-based navigation systems. The user research and usability testing we carry out ensures we get the user experience (UX) and customer experience (CX) design right. Research and tools We use a range of research methods and SEO tools, to understand how users currently interact with your content and their unmet needs – so that the content we design can meet those needs. Our process 💡 Research user needs, search terms and source material. Think, then sketch out a concept for presenting the information: content type and format. Prototype: create a lo-fi interactive version. This could be a Figma or Marvel prototype, linked Google documents, or an HTML preview. Test the design with users using the most appropriate methodology. Iterate the content, until it is highly usable. Maintain relevancy and accuracy of live content with a regular review schedule. Content types we design ✐ Long static informational pages, chaptered guide news items, blog posts, feature articles, case studies medical, legal and financial guidance policies and procedures technical guidance, service manuals terms and conditions Mid-length service or product information how-to, step by step content e-learning content Interaction design labels, microcopy and UX writing transactional copy navigation labels, button and inline link copy form field labels contextual help copy, contextual GDPR consent error messages, notifications, alerts media captions, image alt text metadata, tags Get content design support We also offer active content coaching: instructing team members alongside content co-development. Contact us to find out more. If you’re interested in affordable training in content design for teams or individuals, explore our e-learning options.
