Content design

We design digital content.

Our content is scannable, concise and easy to absorb. It follows inclusive content design standards detailed in Content Design London’s Readability Guidelines wiki.

Page content

What: Informational page content, news items and legal copy in plain English.
Who: We’ve done this for GOV.UK, DCMS, DfT, John Lewis, Marie Curie, Voluntary Service Overseas, RNIB, YoungMinds, University of Cambridge, The Bartlett, Lloyds, Barclays Commercial and Investec.


What: Step by step task content, UX writing, UI copy, navigation labels, error messaging, notifications, tags, captions, signposting, banner copy and cross-promo copy.
Who: We’ve done this for GOV.UK, University of Cambridge, Great Western Railway, Post Office and The National Lottery.

Product descriptions

What: Brief SEO-focused, descriptive copy.
Who: We’ve done this for fashion labels Ann Harvey and Kaliko, and Etsy store DecorMeUp.

Articles and blog posts

What: Long copy in a friendly tone on a particular topic.
Who: We’ve done this for Content Design London, GatherContent, Prototypr, Digital Drum, DCMS, YoungMinds and Ecohomedecor.

Our process

We research user needs and figure out how best to present the required information to your users.

It could be online service content, user interface microcopy, an informational page or an error message. Or it could be a tool, like a mortgage calculator.

Next we create the content as a lo-fi prototype. This could simply be a Word document. Or it could be a clickable user journey flow created in Marvel. We would test this with your users, iterate and then supply it to you or input it to your system on-site.

Tools we use

Google docs