Reviews and reports Outsource content checks and reports with our external, expert support. Content usability and accessibility review What is it? We assess a representative sample of your content against: your users’ needs best practice from usability studies (NNg, GDS) WCAG 2.2 AA Readability Guidelines Benefits Find immediate content fixes. ✔Apply learnings to other content. ✔Get analytic evidence for a content design business case. ✔Assess time needed for content development. ✔Understand if staff need training. ✔Inform your content strategy. ✔ Our approach We review between 10 and 50 pages, highlighting themes for improvement focus. Write up includes: usability, accessibility and readability recommendations duplicate/inconsistent/low quality content flags When to get one An objective view is useful at any time. Dedicated external support may be particularly useful when you: have taken over content management of a site are creating a maintenance schedule will launch new content Book a content usability and accessibility review Full, end-to-end product or service content report What is it? End-to-end research of customer interaction with your content across all online and offline channels for a product or service: from online path to purchase through to physical delivery. We try the customer path from start to finish ourself, and also look at any available data you have: from Helpdesk and customer service calls, questions and feedback. Benefits Get a real and recent understanding of how your customer experiences your brand when they buy, or take up, your product or service: from start to finish. ✔ Understand data from different departments collates and analysed into a themed findings report. ✔ Our approach At all content touch points we: log content-related customer pain points rate comprehension and inclusivity assess brand and tone consistency When to get one It’s worth getting external feedback on the end-to-end user experience of your content at any time. The start of a product or service transformation, or before a marketing campaign are great opportunities. Book in a full report Second look over a draft content item What is it? Content design good practice recommends asking another content designer to feed back on a last draft, sometimes known as getting a ‘2i’ (second eye) on a content piece. Doing this effectively in-house requires content design capacity and a mature, connected content team. Our approach We provide an external structure to: do second eye reviews boost your content crits An outside perspective is especially useful for jargon spotting. Cake content design reviewers have a high level of experience. Request a content second look review
