Reviews and reports Remote content review Book us in for a remote review of your newly created or revised content items. Content design should include a second content designer looking over a content item final draft and giving objective, constructive feedback, from an away-from-the-project perspective. This is called a 2i (second eye) review. You may not be doing this yet, as you grow content designer capacity at your organisation. We can do the 2i remotely, with an outside perspective – especially useful for jargon checking! We can also join your content crits, bringing our content accessibility and readability expertise. Readability, usability and accessibility review We assess a sample of your content against: user needs and acceptance criteria from your user research, where availableuser-centred design best practice (NNg, GDS)our content usability knowledgeWCAG 2.1 content accessibility standardsReadability Guidelines Benefits from a content review 1. Make immediate usability and accessibility fixes on a discrete area of content.2. Ripple learnings across other content.3. Show stakeholders how content uplift improves visitor experience.4. Assess how much extra time is needed for content.5. Decide if staff would benefit from further training.6. Inform your content strategy. What’s covered We can review up to 100 pages, highlighting specific content issues and themes for strategic improvement focus. Reports cover: readability, accessibility and usability recommendationsduplication, style inconsistency, out of date and low quality content When to get a review An external view is useful at any time. But particularly: before launch, if you’ve taken over a site, or when creating a maintenance schedule. Product content end-to-end report We review customer interaction with your product or service content across all online and offline channels, from path to purchase through transaction to delivery. Benefits Experience your brand as your customers do. This gives you a strong understanding of where content is working for and against you. What’s covered We audit content touch points in your service: online: website content, error messages, social, e-newsletters, emails, e-receipts, onboarding, password reminder flow, terms and conditionsmobile: SMS, text notifications and alertsproduct: labels, on-product copy, ingredients list, instructionspost: packaging, leaflets and brochures We will supply you with a report and top level findings presentation. Our analysis is usually carried out remotely, and: logs content-related customer pain pointsassesses of how content matches your brand and tone of voice at each touch pointrates ease of understanding, accessibility, readability and inclusivitygives suggestions to improve end to end customer experienceincludes advice and a framework for carrying out future product content research When to get a full product content report It’s worth getting external feedback on your content at any time, from customers or a content professional. If you’ve committed a large budget to develop a particular product or service, you’re running a Discovery, or you’re planning a marketing campaign, those are particularly good opportunities. Ask us about reviews and reports Fees