Reviews and reports

Outsource content checks and reports with our external, expert support.


Usability and accessibility review

What is it?

Assessing a representative sample of your content against:

Benefits

Find immediate content fixes. βœ”
Apply learnings to other content. βœ”
Get analytic evidence for a content design business case. βœ”
Assess time needed for content development. βœ”
Understand if staff need training. βœ”
Inform your content strategy. βœ”

Our approach

We review between 10 and 50 pages, highlighting themes for improvement focus. Write up includes:

  • usability, accessibility and readability recommendations
  • duplicate/inconsistent/low quality content flags

When to get one

An objective view is useful at any time. Dedicated external support may be particularly useful when you:

  • have taken over content management of a site
  • are creating a maintenance schedule
  • will launch new content

Second eye on a draft content item

What is it?

Content design good practice recommends asking another content designer to feed back on a last draft.

Doing this effectively in-house requires content design capacity and a mature, connected content team.

Our approach

We provide an external structure to:

  • do second eye reviews
  • boost your content crits

The outside perspective we bring is especially useful for jargon spotting.


End-to-end product or service content insights

What is it?

End-to-end research of customer interaction with your content across all online and offline channels for a product or service: from online path to purchase through to physical delivery.

Our approach

At all content touch points we:

  • log content-related customer pain points
  • assess brand and tone consistency
  • rate comprehension and inclusivity

When to get one

It’s worth getting external feedback on the end-to-end user experience of your content at any time. The start of a product or service transformation, or before a marketing campaign are great opportunities.

Future proofing

We include a framework for carrying out real customer user research on content.