Your online content is part of a wider, end-to-end user experience of your product, service and brand.
We can review your customer touch points across all channels, from leaflet to letter, text notifications and terms and conditions to Twitter.
Our report will include:
- log of all the content touch points in your service
- assessment of how those fit with your brand and its tone
- comment on how accessible the content is
- pain points for customers
A beautifully toned, on-brand order confirmation email can be let down by a no-reply address, with no contact information given in the email.
Add a whole service content report to your requirements if you’d like a thorough investigation of how content operates through your service.
When to get it
Any time is a good time to get a report on your service content from the viewpoint of a content professional who’s outside the project.
But if you’ve committed a large budget to develop a particular service, or if you’re planning a marketing campaign for it to increase uptake, those would be a particularly good times to get an external report.
Show and tell
Full content reports are usually carried out remotely. When we’ve completed it we can present it to your team and answer any questions on-site or by video call.
We can give team members advice on what to look out for to make sure the end to end experience of your content is meeting user needs.
To discuss end to end content reports contact us.