Reviews and reports Outsource content checks and reports with our external, expert support. Usability and accessibility review What is it? Assessing a representative sample of your content against: your users’ needsbest practice from usability studies (NNg, GDS)WCAG 2.1 AAReadability Guidelines Benefits Find immediate content fixes. ✔Apply learnings to other content. ✔Get analytic evidence for a content design business case. ✔Assess time needed for content development. ✔Understand if staff need training. ✔Inform your content strategy. ✔ Our approach We review between 10 and 50 pages, highlighting themes for improvement focus. Write up includes: usability, accessibility and readability recommendationsduplicate/inconsistent/low quality content flags When to get one An objective view is useful at any time. Dedicated external support may be particularly useful when you: have taken over content management of a siteare creating a maintenance schedulewill launch new content Second eye on a draft content item What is it? Content design good practice recommends asking another content designer to feed back on a last draft. Doing this effectively in-house requires content design capacity and a mature, connected content team. Our approach We provide an external structure to: do second eye reviewsboost your content crits The outside perspective we bring is especially useful for jargon spotting. End-to-end product or service content insights What is it? End-to-end research of customer interaction with your content across all online and offline channels for a product or service: from online path to purchase through to physical delivery. Our approach At all content touch points we: log content-related customer pain pointsassess brand and tone consistencyrate comprehension and inclusivity When to get one It’s worth getting external feedback on the end-to-end user experience of your content at any time. The start of a product or service transformation, or before a marketing campaign are great opportunities. Future proofing We include a framework for carrying out real customer user research on content. Request reviews and reports
