A quick way to find out what biases you might be bringing to what you’re creating is to visualise your first instinct of who you see using your product.
Remember that, actually, nothing is “normal”. Your normal is different to the next person’s. We all bring different cognitive biases from our backgrounds, upbringings, school life, work life, relationships with people and every other previous experience each of us has had as an individual.
Learn more about cognitive bias, and how we can avoid it. Some great resources: