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Inclusive teams design more inclusively

User testing enables us to understand the humans we’re designing for from a multi-factorial view. Recruiting a diverse design team with amplify this.

Unique perspectives

A service designer giving a talk at a recent content conference mentioned being the only person the team with experience of growing up in a family who relied on food stamps and other benefits.

This was very relevant for the service. Though we want to avoid designing for “me in the past”, this background enabled her perceive things about the service in unique ways from her teammates.

Diversity from the top

Having colleagues at all levels who are diverse in race, circumstance and identification builds better, more inclusive products.

This applies for everyone, not only the design team but:

  • customer feedback handlers
  • product team
  • subject experts
  • directors
  • CEO
Cake Content Consultancy