Prev Next

Physical product design cognitive bias example

In 2017 Chukwuemeka Afigbo, a Facebook employee in Nigeria, posted this tweet and a video. The video showed a soap dispenser which only works for white skin tones. The tweet said:

“If you have ever had a problem grasping the importance of diversity in tech and its impact on society watch this video.”

@nke_ise on Twitter

Be aware of past design inclusivity failures

Chukwuemeka Afigbo’s tweet was retweeted 170,000 times, and is referenced in many publications.

Hopefully this reach means more people are now aware of the need for more diversity on product design teams, and more usability testing.

As the exact same thing had happened with a soap dispenser at the Marriott Hotel in Atlanta in 2015.

Cake Content Consultancy