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The identity aspects listed in the previous unit are not separate user groups.

Read through the list again, and think about how many of them a close friend or relative combines.

People, not personas

When it comes to designing for other people, user research can help you understand those people:

  • as real and complex
  • with their own circumstances and contexts

– rather than as flat personas.

Insights from user feedback

Checking with users is the best way to find out what usability issues, access barriers, and positive or negative reactions to language people may have with your content.

πŸ’‘ Getting feedback on your content, its format and language, from a broad range of users, is likely to increase its inclusivity.

Cake Content Consultancy