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• Introduction
About this pathway
• 1. User-centred design: an introduction
What is user-centred design?
Influence on product design
Influence on business goals
3 definitions of user-centred design
Definitions – language analysis
Best approaches for user-centred design
Supporting infrastructure
Multi-disciplinary teams and Agile techniques
• 2. Glossary of user-centred design terms
Users and usability terms
A to Z of other user-centred design terms
• 3. User needs
What is a user need?
Discovering user needs, and mapping user journeys
Expressing user needs
What are acceptance criteria?
Expressing acceptance criteria
Setting up a user needs bank
Use in content design
Use in effective stakeholder discussions
• 4. What is iterative design?
Definition of iterative design
Iterative design is circular
How Agile supports iterative design
Advantages of iterative design
What you learn from testing
Iterative design thinking
Iterative design exercise
Iterative design resources
• 5. Digital transformation in context
What does digital transformation mean?
Considerations
Benefits of digitising processes
Cost savings for the organisation
Meet the user where they are, online
Meet the user where they are, offline
How does content fit in?
Resources
• 6. Design out bias
What is design inclusivity?
Intersectionality
Designing out bias
Questions to ask yourself and your team
When to ask the questions
Digital product design cognitive bias examples
Physical product design cognitive bias example
Inclusive teams design more inclusively
• 7. Why multi-disciplinary teamwork works
What a mix of disciplines adds
Roles in a multi-disciplinary digital team
The different perspectives
Working together successfully
• 8. Defining shared project vocabulary
Why define your shared vocabulary?
Meaning is created
Regional variation
Individual experience
Case study: personal data terms
Language analysis workshop
Creating a project glossary
Wider benefits of agreed definitions
• 9. 20+ user research methods
Behaviour modelling
Card sorting
Co-discovery
Contextual enquiry
Diary studies
Empathetic research
Ethnography
Eye tracking
Field studies
Focus groups
Heuristics
Interviews
Laddering
Literature reviews
Pop up research
Private camera conversations
Questionnaires
Task analyses
Think aloud protocols
Tree testing
Usability testing
• Certificates
Certificate instructions
• End of course test
User-centred design pathway test

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