Cake Consultancy Ltd 🍰
Content design pathway | A route into content design for beginners. Learn about online user behaviour – and how to create content that responds to it. From user needs to clear language, accessibility to SEO, this is a great starter course for the curious.More
Learn the key principles of user-centred design, and how it can help your business.More
Make your content better for users, with some pointers on: clear language: reducing complexity to increase usability inclusivity, bias, accessibility and readability active, user-centred content consistency and tone of voice 8 units plus a short end of lesson test.More
Learn why, and how, to define terms: semiotics, regional variation, professional experience conflicting subject expert definitions how to run a language analysis workshop setting up and using a project glossary 8 units plus a short end of lesson test.More
Find out what content designers do, and how. You’ll: understand the background context to content design learn how important user research is discover 10 “content shapes” content designers use meet 30 methodologies, techniques and approaches 8 units plus a short end of lesson test.More
Begin thinking of all online content in terms of user tasks: what is your website visitor trying to do? how can you make that easier? why should you find out user needs, and frame your task content around them? includes generic task themes, resources and advice. 8 units plus a short end of lesson test.More
In this lesson based on our popular writing for web tip cards, learn: 30 tips, with brief explanations what to forget, and keep, from offline writing how to make your writing user-friendly and engaging online why “please”, italics, block caps, Latin and jargon are unhelpful 8 units plus a short end of lesson test.More
Unit by unit, you’ll learn: why clear language helps everyone how complexity confuses how to create clear language content what ‘simple’ means for words, sentences and grammar 8 units plus a short end of lesson test.More
Learn what makes content readable and how to do it, exploring: how people read online why readable content is vital for everyone language and format readability tips screen reader friendly content 8 units.More
An introduction to removing bias from your designs: exploring how humans are complex and unique understanding cognitive bias what and when to ask questions examples of what bad looks like, and holistic fixes 8 units.More
Understand the basics of accessible content: permanent, temporary and situational disability equality law vision, hearing, motor and cognitive content accessibility guidance a holistic view, tools and resources 8 units.More
A definition, why they are important, how to find them, how to design with them.More
Learn the basics of inclusive content: consider user diversity recognise exclusive language research content with a range of users ask yourself questions, and learn more from resources 6 units.More
How can you optimise your content for search engines? learn how content design principles help SEO understand how Google values content 9 techniques for language research on search keywords using content fixes and performance analytics to improve SEO 4 units, plus a short end of lesson test.More
Explore over 20 user research techniques. Use them in combination to find out what to design for users, as well as how. Go beyond usability testing. Learn how to get a deep understanding of user contexts. Find benefits and disadvantages of different techniques. Credit: Adapted from source content by Pat Jordan, shared when we worked…More
Over 30 major user-centred design (UCD) terms explained in clear language.More