You’ll learn about: user-centred design terms and their meanings why to centre your thinking around users how user research and iteration saves money digital as an alternative not replacement channel questions to ask to reduce bias multi-disciplinary teamwork 20+ user research techniques 9 modules, 76 units, end of course test. 2 to 3.5 hours. Online…More

Content design pathway | A route into content design for beginners. Learn about online user behaviour – and how to create content that responds to it. From user needs to clear language, accessibility to SEO, this is a great starter course for the curious.More

Learn the key principles of user-centred design, and how it can help your business.More

Empieza a crear contenido basándote en las tareas que realizan tus usuarios: ¿Qué intenta hacer una persona que visita tu web? ¿Cómo puedes facilitarle esa tarea? Por qué deberías investigar qué necesitan tus usuarios y crear tu contenido alrededor de lo que descubras. Este módulo contiene tareas genéricas, recursos y consejos para conseguirlo. Este módulo…More

Make your content better for users, with some pointers on: clear language: reducing complexity to increase usability inclusivity, bias, accessibility and readability active, user-centred content consistency and tone of voice 8 units plus a short end of lesson test. 15 to 30 minutes. Study online, and save your progress.More

Learn why, exploring: why a mix of disciplines working together is great typical digital product team roles different team member perspectives how to work together effectively 4 units, no test. 10 to 15 minutes. Study online, and save your progress.More

Learn why, and how, to define terms: semiotics, regional variation, differing professional use conflicting subject expert definitions how to run a language analysis workshop setting up and using a project glossary 8 units plus a short end of lesson test. 15 to 30 minutes. Study online, and save your progress.More

Learn what this is, exploring: how it increases product usability, and saves costs definition, circularity, and importance in Agile testing and iteration, before and after live examples, an interactive exercise and tools 8 units, plus a short end of lesson test. 15 to 30 minutes. Study online, and save your progress.More

Find out what content designers do, and how. You’ll: understand background context to content design learn why user research is important discover 10 “content shapes” content designers use meet 30 methodologies, techniques and approaches 8 units, plus a short end of lesson test. 15 to 30 minutes. Study online, and save your progress.More

Begin thinking of all online content in terms of user tasks: what is your website visitor trying to do? how can you make that easier? why you should find out user needs, and frame your content around them includes generic task themes, resources and advice 8 units, plus a short end of lesson test. 15…More

Learn techniques for successful pair writing: how to approach pair writing and co-design pair writing with subject expert, service designer, technical team member, another content person tips for defending usability in tricky situations resources to support you 8 units plus a short end of lesson test. 15 to 30 minutes. Study online, and save your progress.More

We’ll explore, through the lens of service provision: the case for digital: financial savings, user convenience considerations for primary, secondary, online and offline service users how accessible, inclusive content supports a broad user reach and effective digital transformation digital literacy and resources 8 units, plus a short end of lesson test. 15 to 30 minutes. Study…More

In this lesson based on our popular writing for web tip cards, learn: 30 tips, with brief explanations what to forget, and keep, from offline writing how to make online writing user-friendly why italics, block caps, Latin and jargon are unhelpful 8 units, plus a short end of lesson test. 15 to 30 minutes. Study…More

Unit by unit, you’ll learn: why clear language helps everyone how complexity confuses how to create clear language content what ‘simple’ means for words, sentences and grammar 8 units, plus a short end of lesson test. 15 to 30 minutes. Study online, and save your progress.More

Learn what makes content readable and how to do it, exploring: how people read online why readable content increases usability for everyone language and format readability tips screen reader friendly content 8 units, no test. 15 to 30 minutes. Study online, and save your progress.More

An introduction to removing bias from your designs: exploring how humans are complex and unique understanding cognitive bias what questions to ask and when examples of what bad looks like, and holistic fixes 8 units, no test. 15 to 30 minutes. Study online, and save your progress. If you find this useful, please donate a…More

Understand the basics of accessible content: permanent, temporary and situational disability equality law vision, hearing, motor and cognitive content accessibility guidance a holistic view, tools and resources 8 units, no test. 15 to 30 minutes. Study online, and save your progress. If you find this useful, please donate a coffee.More

A definition, why they are important, how to find them, how to design with them.More

Learn the basics of inclusive content: diverse user research participants – and design teams recognising and removing exclusive language questions to ask yourself and the team: what to ask and when resources for further learning 6 units, no test. 10 to 20 minutes. Study online, and save your progress.More

Learn to optimise your content for search engines: how content design principles help you rank understand how Google values content 9 language research techniques to find keywords fixing content and studying performance analytics to improve SEO 4 units, plus a short end of lesson test. 10 to 15 minutes. Study online, and save your progress.More